Essity B 266.7 (-2.8 SEK) on 18-Oct-2021 12:44

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Global Site

As a leading global hygiene an health company, Essity has gathered knowledge and insights to drive a global dialogue about the strong connection between hygiene, health and well-being.

Since 2008 we have done research globally and gathered cases, insights and expert voices on topics around menstruation, incontinence and public and personal hygiene and health. With these insights we want to generate awareness around the challenges and opportunities we have to improve hygiene and health standards for people and society. On this site, you will find links to the most recent global surveys and reports.​


The Hygiene and Health Report 2020-2021

In the report, findings and cases underline the importance of basic hygiene and good health for all, particularly to avoid infections such as healthcare-associated infections (HAIs) and COVID-19. Research and testimonials also highlight how important it is to continue break barriers on social norms surrounding menstruation and incontinence.

Read the digital Hygiene and Health report 2020-2021


About the Essentials Initiative Global Survey

In this global websurvey, we gather insights from general public from ~15,000 respondents in 15 countries aged 16-85 years. The most recent Essentials Initiative survey covers a wide variety of topics from sustainability, public hygiene, incontinence and menstruation, and general health stigma’s. This study highlights attitudes, behaviors and mindsets around a broad range of hygiene and health areas. The field research was carried out Dec 2019 to Jan 2020, and was complemented in July 2020 with a deep dive in 10 countries around hygiene and health questions around the Corona pandemic.​


About the Hygiene and Health Reports

We offer insights by combining research findings, statistical evidence, successful cases and testimonies from people whose voices are rarely heard. We also highlight solutions and actions that we find critical for improving hygiene and health standards across the globe and for every part of life’s course. 

Since 2014, Essity and WSSCC have partnered in the mission to encourage a global conversation about hygiene and health issues as well as opportunities across organizations, sectors, and countries. In 2016 we released our first joined report.​

Sheba Varghese’s key insights from latest survey

Listen to a short video interview with our Sheba Varghese, VP Communications Consumer Goods, on key insights and interpretations of the findings of the findings of the 2020-2021 survey.

There are both deeply human and real business benefits to investing in hygiene and health

Hygiene & Health Insights 2020-2021

Scroll through our infographic to get the highlights of the 2020-2021 results in a nice visual flow.

Also available for: Sweden | Germany | France | Italy | The Netherlands | Russia | USA | Mexico | United Kingdom | Spain

Listen to the our Essential Initiative podcast series

We have also integrated the survey results into our Essential Initiative podcast series covering several topics of the survey with external speakers and Essity experts.


Street interviews

Listen to people guess the facts from this years survey