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Essity strives to be a dedicated partner in the local communities in which it operates.
In 2018, Essity invested approximately SEK 18 million and about 12000 employee man hours (including management overhead) in over 300 projects, split in SEK 11 million cash (60%) and SEK 7 million (40%) product value. Most of the projects were related to hygiene and health.
In markets in which we operate, we will:
Below table represent a combined split of Essitys initiatives in Community Relations activities and Hygiene solutions.
In September 2018, TENA launched “Banakekele,” which is Zulu for “take care of them”. This is a project aimed at providing basic healthcare services in mobile pop-up clinics, installed outside shopping centers, with professional nurses providing education and advice on incontinence, samples and basic health checks. This initiative has enabled TENA to visit more than 100 community centers and reach more than 16,000 people in Johannesburg, South Africa.
Essity is one of the most significant partners of the French Red Cross thanks to the 100,000 hygiene kits distributed to homeless people every year. Since 2011, more than 720,000 hygiene kits have been distributed by volunteers to the homeless in France courtesy of Essity. These kits – which are different for women and men – include essential products to enable good hygiene for one person for several days, containing such items as a toothbrush, toothpaste, soap, shampoo, comb, mirror, Lotus handkerchiefs, Nana feminine hygiene pads, etc.
According to UNICEF, 9 out of 10 girls in Mexico experience abuse by a boyfriend or husband and many others face violence and harassment in school, at home, at work and in public places. Given this, Essity’s Mexican feminine care brand, Saba, partnered with UNICEF to provide accurate information and foster an open dialogue among adolescents, their families and friends to detect and prevent high risk situations before they spiral into violence. The initiative, called “#Hablemos Todo” (“Let´s talk about everything”), has reached 7.5 million adolescents through social media actions, communications platforms, as well as messages printed on actual feminine care pads.