Menstrual Hygiene Day

A global study reveals women’s quest for the perfect vulva. But there is one problem. It doesn’t exist. Bodyforms’s campaign Viva La Vulva celebrates the vulva in all its beautiful forms and fights against the myths, insecurities and stereotypes that women are subjected to when trying to care for their vulvas.

One significant obstacle that leaves many women at a disadvantage is the stigma around menstruation. Women who menstruate need a private space for washing and managing their menstruation. These needs are overlooked far too often, making menstruation an impediment in community participation, education and working life.

Four out of ten parents have never talked to their daughters about menstruation. Despite being completely natural, discussions around periods are rare and subdued in all levels of society – on a scale that transcends any other topic, let alone a topic that affects 50% of the population. We are 100% dedicated to breaking the taboo. Are you?

Over the last few years, we have witnessed a transformation in how menstruation is talked about in public. Decision-makers in both the public and private sectors have a particular responsibility to drive this change. Also companies working in this field have a role to play in challenging taboos around menstruation.

Multiple health conditions are affected by the menstrual cycle, but awareness about this relationship is low – both among physicians and patients – which can lead to misdiagnosis or inappropriate treatment.