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Full time
Hybrid
Santa Fe (Ciudad de México) , Mexico
Bogotá, Colombia
Senior Brand Manager
This position is responsible for leading the development and performance of the Cutimed and Leukoplast brands across LATAM, ensuring alignment with global brand strategies while adapting to the specific needs of local markets and healthcare categories.
About the Role
- Lead the annual brand planning for Cutimed & Leukoplast in LATAM, including ownership of A&P budgets and defining brand activation touchpoints in line with global guidance.
- Ensure efficient and accurate allocation and tracking of A&P investments
- Develop and execute local marketing strategies using global assets, maximizing digital and paid media, while reducing non-working spend.
- Own end-to-end brand & innovation campaign activation, including performance tracking and corrective actions to achieve business case objectives.
- Manage product lifecycle: phase-in/phase-out planning, distribution, brand activation, and local market readiness.
- Collaborate closely with cross-functional global teams (SC, GPM, GBIS, PMI) to drive assortment initiatives.
- Act as a brand-building expert across key stakeholders: healthcare providers, clinicians, payers, and consumers.
- Serve as a lead market representative in global innovation development—sharing local insights, supporting business cases, and ensuring successful local execution.
Who You Are
- +8 years of experience in brand management within medical devices, healthcare, or adjacent regulated industries.
- Proven track record in managing regional brands with P&L accountability
- Deep understanding of the healthcare ecosystem and customer journeys (clinicians, payers, patients, distributors).
- Experience working across multicultural teams and global/regional matrix environments.
- Skilled in digital marketing, campaign execution, and product lifecycle management.
- Fluent in English; Spanish and/or Portuguese highly desirable.
Skills
- Strong strategic and analytical mindset with a bias for execution.
- Strong Communication skills
Education
- Bachelor's degree in industrial engineering, Business administration, or related fields.
- MBA is a plus.
What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us