Our Business Model

The starting point for Essity’s operations is customer and consumer insights. Through knowledge about people’s daily needs and challenges, we create an offering that improves well-being and quality of life for people every day.

Constant innovation is crucial to steadily improve people’s hygiene, health and well-being and to contribute to a sustainable and circular society. Essity has a global unit that works with brands, innovation and sustainability with the support of innovation centers in France, China, Mexico, Sweden, Germany and the USA. Research and development (R&D) costs during the year amounted to approximately SEK 1.5bn, corresponding to about 1.2% of consolidated net sales.

In 2021, Essity purchased raw materials and consumables for approximately SEK 46bn. The main raw materials are pulp, recovered fiber and oil-based materials. Essity has around 90 production facilities worldwide. Work to increase efficiency at the facilities is a continuous process that includes digitalization and automation, with the aim to achieve a sustainable, efficient world-class production. Cost of goods sold amounted to approximately SEK 87bn, of which transport and distribution costs were approximately SEK 12bn. Essity subjects its suppliers to stringent demands and works throughout the supply chain to guarantee responsible sourcing.

Essity’s marketing costs in 2021 amounted to approximately SEK 6.7bn, corresponding to 5.5% of net sales. An increasing share of marketing is conducted through digital channels. In 2021, the retail trade accounted for 60% of net sales, business-to-business for 22% and the healthcare sector for 18%.

Essity is the global market leader in incontinence products with the TENA brand and in professional hygiene with the Tork brand. Essity also has strong brands in other product categories. Moreover, Essity holds the number one or number two position within at least one product category in approximately 90 countries.